The avoidance of gluten in Australia and New Zealand is on the rise, so there is now a considerable gluten-free market. Let the gluten-free near me.According to the Mintel Global New Product Database (GNPD), the number of products featuring gluten-free requirements is increasing in order to meet growing demand.
Although a similar proportion of consumers are avoiding lactose, the lactose free market is much smaller. The success of gluten-free products in Australia and New Zealand demonstrates that lactose-free has significant potential to follow a similar growth pattern.
Like avoiding gluten intake, lactose free markets are increasing in Australia, and consumers list allergies and health reasons as drivers behind the decision.
Since consumers believe that dairy-free products are a healthier alternative to dairy products, dairy-free products are also becoming more popular on the market. And we know the difference between allergies and intolerances. Allergies and intolerances that consumers self-diagnose cause them to try to use dairy-free products. The same argument applies to lactose and further provides opportunities for the market.
This shift to lactose avoidance is consistent with the Mintel's trend, Bannedwagon, which underscores the growing number of consumers who choose to cut down on certain foods with ingredients that they think are unhealthy or unsuitable for their body.
Mintel GNPD claims that Australian and Singapore dairy products have witnessed a wave of “low/no added/small” lactose innovation in milk. This includes Woolworth and WDOM in New Zealand, as well as Pura and Liddells from Australia. The yogurt brand is emulating and adding to the lactose-free campaign.
For example, Jalna is an Australian yogurt brand that launched a recipe for dairy free yogurt earlier this year. This product has all the flavor and purity of dairy yogurt, but no lactose.
The company claims it has the same mellow creamy texture and does not contain artificial sweeteners, preservatives, emulsifiers, thickeners, gelatin and color.
Dairy yoghurt is a natural source of probiotics and an excellent example of a product that improves the health of the digestive system function. Mintel's research found that Australian consumers are consuming some functional foods to help them digest. If consumers need to avoid dairy products and lactose due to allergies, but still need products with digestive health benefits, lactose-free yogurt will provide the best of both worlds because most plant-based yoghurts lack probiotics.
In addition to the need for more cultures of lactose and dairy products, lactose-free yoghurt has an impact on the market and requires innovation and additional attention to its natural health benefits to create differences.
Inspiration can be found overseas, where there are more mature lactose free markets, such as Germany. There are a number of ways to achieve outstanding appeal, both in terms of innovative tastes, to explore additional recipes, and to meet the needs of specific groups of people.
Lifeway bioKEFIR from the United States is made from pomegranate blueberry and is derived from the immune system of skim milk. It is a high-efficiency raw Kefir drink containing 12 kinds of 1 live and active cultures designed to support regularity and immunity. % lactose free.
Valio Valiojogurtti Carrot Cake Flavor from Finland is a spiced carrot yoghurt that is said to be low lactose dairy , contains no preservatives, contains calcium and is a source of vitamin D.
Forest fruit yogurt from Bakoma, Poland, designed for the elderly contains calcium and vitamin D for maintaining healthy bones, proper muscle function and immune system function.