Since 1989, the Chinese Nutrition Society has tracked and monitored the milk intake of 250,000 people in 8 provinces and cities. We can see the milk intake chart for babies and according to 2012 data, the intake of rural residents is 12.1g/day, and the intake of dairy products by urban residents is 37.8. / Day, the average city per capita reached 81.0g / day. Although the urban population's intake has increased, overall, the average intake has changed little compared with a decade ago.
Another is from the digital monitoring of 31 provinces by the Chinese Society of Nutrition. The average dairy products intake of the population is 25g/day, which is far from the recommended 300 g/day of the 2016 Dietary Guidelines.
CHNS results in 2012: CHNS results in 2012. The average intake of milk and its products per day for urban and rural residents was 247g. The intake of rural residents was 1219. Compared with 2002, the intake of milk and products of urban residents. decline. However, the per capita intake of urban residents and dairy products is 37.8g, and that of large cities is 810g per capita. The calcium intake daily per standard person is 361mg, which is higher than that of rural areas (412mgvs321mg).
What is the reason why Chinese consumers’ milk intake has been stalled? The Chinese Nutrition Society pointed out that lactose intolerance and milk allergy have become the two main reasons. According to Euromonitor's survey data, the retail sales of the lactose-free products market in the Asia-Pacific region reached 896 million euros in 2015. The annual growth rate of lactose-free dairy products in 2015-2020 is expected to be 6.75%.
Keoso said that if companies can fully understand the advantages and opportunities in lactose-free products, it will become one of the fastest growing product areas in the world.
DSM selects a theme each year to investigate consumer attitudes toward food to help them develop better products. This time, they chose lactose-free products, in addition to Euromonitor. In addition to data support, DSM itself has a history of more than 50 years of research in this field, and its Maxilact® lactase has strong advantages in product technology and market support.
Let's take a brief look at the analytical methods: three countries conducted online quantitative surveys on the consumption and feeling of lactose-free dairy products, and the study was conducted in April 2016. 18 years old or older, urban-level people, lactose-free dairy consumers. A total of 3.110 was obtained in three international markets, and each country sampled at least n=1.000: Finland, Colombia, China.
The method of use is to standardize the online questionnaire and conduct localized translation for each market. Expert interviews were conducted in Finland, Colombia and China.
It is important to emphasize here that the people surveyed are all lactose-free dairy consumers. Consumers in Finland, Colombia and China were selected for comparative surveys because Finland is a country with a relatively lactose-free market. Colombia is the fastest-growing country in lactose-free products in recent years, and the Chinese babies who are lactose intolerant .The proportion is very high.
Question 1: What do you think of lactose-free dairy products?
59% of consumers believe that lactose-free milk is healthier than normal dairy products;
67% of consumers believe that lactose-free dairy products are easier to digest than normal dairy products;
More 32% of consumers believe that all dairy products should be lactose-free products;
The reason why Chinese consumers choose lactose-free dairy products is actually healthy, easy to digest, more nutritious, and not directly related to "lactose intolerance". Is it that the consumption consciousness of Chinese consumers has surpassed that of lactose-free products with an average daily consumption of 350g? That is a country where lactose-free products are everywhere...
Expectations for lactose-free products
70% of consumers said they would consume more lactose-free dairy products in the next three years;
80% of consumers want to see more lactose-free foods and beverages non alcoholic in restaurants.
90% of consumers want to see more lactose-free items in supermarkets;
The three types of lactose-free dairy products that are most popular among Chinese consumers are: plain milk,yogurt high in protein and flavored milk.
For Chinese consumers who say they will eat/drink more lactose-free dairy products, the three reasons they choose lactose-free dairy products are: low sugar content (54%), low fat content (41%), and no Containing artificial ingredients (33%), this also shows consumers' demand for healthier, natural products. The last question once again demonstrates the potential of Chinese consumers, with 66% of them willing to spend more than 10% more on lactose-free foods.