In recent years, plant milk substitute products have shined, and the dairy products market has been continuously seized. Traditional dairy products have gradually become marginalized, and the dairy industry has begun to fall into an embarrassing situation.
Recently, consumers have begun to be interested in high-protein low-carb foods and they are no longer escaping from fat. Therefore, the dairy industry hopes to take this opportunity to step up the counter attack and return dairy products to the C position. So what are the aspects of the turn around of dairy products?
Despite data, 54% of consumers prefer plant products, but that doesn't mean they will completely abandon dairy products, especially head cheese. As we all know, there is currently no substitute to reproduce, even if it is the flavor, taste, melting characteristics and ductility of simulated cheese, it is almost irreplaceable. Therefore, the pioneers who return to the C position of dairy products are irreplaceable, the cheese that everyone loves.
US cheese consumption is at its highest level ever. The US Department of Agriculture's Bureau of Economic Research reported that in 2016, the per capita consumption of natural and processed cheese reached 43.6 pounds. Natural cheese consumption reached 36.6 pounds, an increase of 12% over 2006. The traditional taste of cheddar cheese and mozzarella cheese is one of the best, accounting for more than half of all natural cheese consumption.May be we should know about processed foods recipes(Includes cheese sold in retail stores and processed in the catering industry in the form of pure cheese and processed foods).
Consumption growth also reflects the multifaceted nature of cheese. Many vegetable foods rely on the addition of natural cheese in terms of flavor, function and nutrition. In almost all dishes, cheese is a gold supporting role.
According to data from Chicago-based market research firm Information Resources, retail sales of natural cheese increased by 0.9% to $12.752 billion in the year to July 15, 2018. However, this data is not complete. In addition to dairy stores and delicatessens, there are many places on the shelves of supermarkets: cheese, including a variety of protein snacks, such as meat with cheese, dried fruits, nuts from trees, boiled eggs, fresh fruit and even It is a delicious cooked food dish, which is not counted.
In addition to cheese, other dairy products are under pressure from various alternatives on the market.
David Sprinkle, director of research and development at Packaged Facts, said that vegetarians and vegans in consumers account for less than 15%, and the number is not growing rapidly, but more and more consumers consider themselves to be flexible vegetarians. This means that they have begun to reduce the consumption of animal foods and beverages. This part of consumers is the main force that leads to the trend of consumption shifting from dairy products to plant based products.
Since this part of the consumer buys both dairy products and plant foods, many dairy processors now offer milk replacers to attract consumers. For example, Danone, Chobani and other leading dairy companies have introduced plant-based dairy products.
The significance of a milk replacer product is that it does not contain milk. Because milk contains lactose, some people cannot digest normally. Studies have shown that 5% of US milk replacer purchasers need to pay attention to diet because of lactose intolerance, while 11% are vegetarians or vegetarians. In contrast, 82% of buyers of milk replacers also buy dairy or mixed products. The latter two groups of people buy milk substitute products for complex reasons, and it is difficult to fight for it.
Therefore, the dairy industry will hope to put those consumers who are not able to drink milk because of lactose intolerance. More and more manufacturers are beginning to remove them. Dairy products, especially lactose in milk, are also quite popular among consumers. According to I.R.I., sales of lactose-free milk increased by 11.5% in 2017. Although the total retail sales of liquid milk fell by 2.4% in 2017, there are some other than lactose free products.